ActivityMap puts big data into context

ActivityMap puts big data into context and gives you a snapshot of your visitor behaviour. It’s easy to use and can be embedded on any digital property or webpage, so you can see how your visitors are responding at a glance.

An Activity Map is an interactive 2D or 3D display of real-time device connections based on protocol activity between devices. It’s a great way to visualize traffic flows and kick off troubleshooting based on an interesting data point in your map.

You can view ActivityMap reports from your Adobe Experience Cloud user account via Analysis Workspace. These reports include various dimensions and metrics that can be accessed to help you determine how to optimise your website, marketing, and customer experience.

The first step is to enable Activity Map across your site. Once enabled, you will be able to start seeing the link tracking data that it collects. This data will be available within your Adobe Analytics reports, as well as being incorporated into your Adobe Experience Cloud user account for use in the Adobe Experience Cloud Debugger browser plugin that’s available on Chrome.

In addition to tracking links, Activity Map also provides a number of other useful insights into your website visitor behaviour. For example, it can track the location of your visitors (based on IP address) and their behaviour in terms of what they click on as well as how long they stay on the page. This data can be used to improve the overall user experience of your website and help you achieve more relevant personalised content.

Another key feature of Activity Map is the ability to visualise the effectiveness of your pages and properties through a number of different elements. This allows you to quickly understand what is influencing visitor behaviour, and how you can optimise the performance of your pages, properties, and assets.

This is particularly important if you’re using Adobe Campaign, as it can provide an insight into what is working well on your pages and what could be improved. With this type of information you can ensure that your campaigns are delivering the best possible results for your business.

To ensure that your site is fully up to date, you should regularly check that all of the elements and links that are tracked by Activity Map are still functional. There are a number of different methods for doing this, but one of the easiest is by using the ‘Search’ tool in the Chrome Web Development Tools plugin that can be accessed from your Admin panel. This will allow you to search for ‘Start Activity Map Module’ and if it is implemented on a page you can be confident that the module is working correctly.

As with any new technology, you should be aware that there may be a few teething problems to get used to in the early days of use. However, once you have a solid understanding of how the platform works, and are comfortable with the interface and functionality, you should find that it is incredibly dependable.